This year for the first time, consumers say they’ll spend more shopping online than in physical stores. That’s according to an annual consumer holiday shopping survey by Deloitte. It’s one more data point documenting the march of e-commerce to capture ever more of America’s retail spending. Deloitte’s online survey of more than 5,000 Americans found consumers plan to spend 51 percent of their holiday dollars online this year. And, perhaps not coincidentally, that’s where retailers are investing money and doing the bulk of their seasonal hiring: in fulfillment centers to process online orders, and in shipping and handling. Consumers also plan to spend more money this year than last: the Deloitte survey found they expect to shell out an average $1,226 for the holidays, up from $998 last year.
Click the audio player above to hear the full story.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.
make public service
Thank you for doing your part!