Holiday shoppers plan to buy more online than in stores, survey finds
Share Now on:
This year for the first time, consumers say they’ll spend more shopping online than in physical stores. That’s according to an annual consumer holiday shopping survey by Deloitte. It’s one more data point documenting the march of e-commerce to capture ever more of America’s retail spending. Deloitte’s online survey of more than 5,000 Americans found consumers plan to spend 51 percent of their holiday dollars online this year. And, perhaps not coincidentally, that’s where retailers are investing money and doing the bulk of their seasonal hiring: in fulfillment centers to process online orders, and in shipping and handling. Consumers also plan to spend more money this year than last: the Deloitte survey found they expect to shell out an average $1,226 for the holidays, up from $998 last year.
Click the audio player above to hear the full story.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.
Thanks to our
Your support keeps us going strong, even through