Marketplace Logo Donate

Daily business news and economic stories from Marketplace

General Mills sugary promotion comes as cereal is losing its charms

Subscribe to our Newsletters

Take a stroll down the cereal aisle at your local grocery store, and check out the Lucky Charms. General Mills, the cereal’s maker, has an attention-grabbing promotion right now: It’s giving away 10,000 boxes with nothing but those brightly colored marshmallow pieces inside. It raises health and nutrition issues, and also points to some serious challenges facing cereal in today’s ultra-competitive marketplace. And that explains one possible reason for this sugar-coated promotion: Cereal sales have fallen 3 percent a year since 2012, the market research firm IBISWorld says. Cereal’s losing out to foods billed as healthier and to breakfast-on-the-go options, like fast food sandwiches. 

Click the audio player above to hear the full story.

What's Next

Latest Episodes From Our Shows

Listen
2:32 AM PDT
9:06
Listen
Jun 2, 2023
21:39
Listen
Jun 2, 2023
1:50
Listen
Jun 2, 2023
27:34
Listen
Jun 2, 2023
8:59
Listen
Jun 1, 2023
28:34
Listen
May 30, 2023
19:06
Exit mobile version