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Get ready for a higher-end cup of coffee

The interior of a Starbucks Reserve Roasting Room and Tasting Room. Flickr

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Starbucks CEO Howard Schultz is stepping out of daily operations at the coffee company to focus on the rollout of a new premium coffee brand, Starbucks Reserve. Schultz compared the effort to Ralph Lauren’s launch of his high-end Purple label. But how has that brand done? And what lessons does Ralph Lauren have for Howard Schultz?

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