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Marketplace Morning Report

Opinion polls skip over Latinos

Andy Uhler Nov 7, 2016
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Sun Valley residents vote at the polling station located at Our Lady of The Holy Church on election day at the Sun Valley's Latino district, Los Angeles County in 2012.  
JOE KLAMAR/AFP/Getty Images

For years, Latino voters have been seen as a crucial swing bloc. It’s among the fastest growing sectors of the American electorate, and Latino votes are highly prized – especially in battleground states like Florida, Nevada and North Carolina. But if you look closely at some of the national opinion polling, you might find something missing: actual data about Latino voters. Turns out making polls accurate is not only cost-prohibitive, but also culturally difficult to get right.

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.