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Starbucks doubles down on China

Reema Khrais Oct 21, 2016
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A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China. MARK RALSTON/AFP/Getty Images

Starbucks doubles down on China

Reema Khrais Oct 21, 2016
A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China. MARK RALSTON/AFP/Getty Images
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Starbucks named executive Belinda Wong as its first CEO for China this week, and said it plans to have 5,000 stores in the country by 2021. With a middle class that is already larger than the population of the United States, China could be Starbucks’ growth engine of the future.  

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