Starbucks doubles down on China

Reema Khrais Oct 21, 2016
HTML EMBED:
COPY
A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China. MARK RALSTON/AFP/Getty Images

Starbucks doubles down on China

Reema Khrais Oct 21, 2016
A Starbucks coffee shop, built in traditional Chinese style, in Chengdu, Sichuan Province, China. MARK RALSTON/AFP/Getty Images
HTML EMBED:
COPY

Starbucks named executive Belinda Wong as its first CEO for China this week, and said it plans to have 5,000 stores in the country by 2021. With a middle class that is already larger than the population of the United States, China could be Starbucks’ growth engine of the future.  

Click the above audio player to hear the full story. 

As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.

Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.

Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.