Nasty Gal creator on building a media empire
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Two years ago, Sophia Amoruso had just published her first book, #GIRLBOSS. In it, she detailed how she turned Nasty Gal, the vintage clothing business she started on eBay, into a thriving multi-million dollar women’s clothing retailer.
Since then, Amoruso has stepped down as the CEO of the company she founded, though she remains chair. But her brand now extends beyond clothing — she’s on her way to forming her own media empire.
Mannequins dressed in Nasty Gal clothing at Sophia Amoruso’s offices.
Today, Amoruso hosts a podcast called Girlboss Radio. Netflix announced they would be making a series about her life as chronicled in #GIRLBOSS. And her second book Nasty Galaxy — a coffee-table type blend of photos, interviews and Amoruso’s own musings — is out now.
On why she stepped down as CEO:
It was something that I wanted to happen for a while. It became especially difficult after the book [#GIRLBOSS] was successful because I was juggling my priorities. And you know, managing eight C-level executives about deliverables, and building infrastructure and systems, just stuff that is not – I like starting things, I’m creative, I have a voice.
Amoruso’s book on a coffee table in her office.
On what’s next:
#GIRLBOSS has become its own thing and in many ways, is its own media brand. With the television show, with the podcast. We have a Squarespace website but that could become a publishing platform. And when you have more opportunity than you know what to do it, it can be a good thing or it can be really distracting.
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