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Walmart leans into fashion

Sep 11, 2024
It's targeting Target.
“You have to be somewhat cynical about [Walmart's] ability to sustain the ride necessary to create fashion assortments that customers will find appealing," said retail consultant Mark Cohen.
J.D. Pooley/Getty Images

Fashion startups taking on big brands at the Paris Olympics

Jul 25, 2024
The Olympics is big business for brands — and this year, it's not just giants like Adidas and Nike whose uniforms will be worn by competitors.
Above, Dutch skateboarder Roos Zwetsloot competes during the Skateboarding Women's Street Preliminaries in June wearing a Cariuma shirt. The sustainable Brazilian brand designed the uniform for the Netherlands' skateboarding teams.
Attila Kisbenedek/AFP via Getty Images

TikTok color analysis trend presents a vibrant business opportunity

Guessing at someone’s color season has become a popular internet parlor game. It’s also a growing business for people looking to boost their professional image and the entrepreneurs ready to help them do that.
From left to right, Debbie O'Keefe, color consultant Ashley Dworak and Lauren Kreuzberg at the House of Colour studio in Papillion, Nebraska, in late May.
Dylan Miettinen/Marketplace

Why demand for jeans persists across the decades

Apr 4, 2024
Part of denim’s staying power comes from its ability to adapt to the trends of each generation.
What do all of these February 2024 New York Fashion Week attendees have in common?
Christian Vierig, Daniel Zuchnik and Edward Berthelot/Getty Images

Bethann Hardison on why changes in the modeling industry take so long

We hear how model and activist Bethann Hardison continues to fight for diverse runways.
Courtesy Magnolia Pictures

Why the fashion industry's commitment to diversity feels like a fad

Brands’ commitment to change the industry ebbs and flows.
Three looks from the Luar show during February 2024 New York Fashion Week.
Albert Urso/Getty Images

For public good, not for profit.

"'Suffocating.' 'Exploitative.' 'Opaque,'" are some of the words used to describe the contracts models work under, Variety's Tatiana Siegel explained.
Charly Triballeau/AFP via Getty Images

Inside Bethann Hardison's fight to progress and diversify the fashion industry

Feb 5, 2024
Model and agent Bethann Hardison has fought to overturn the culture of racism and discrimination that's pervaded much of the fashion world.
Courtesy Magnolia Pictures

Apparel brands turn to #curvy influencers to court online shoppers

Jan 26, 2024
In the increasingly online women’s apparel market, mid-size and plus-size influencers play a critical role in steering retail dollars toward brands.
Gregg DeGuire/Getty Images for Ryllace