Marketplace helps you stay financially responsible all year, now we need YOUR help to keep our budget on track.
Donate NOW to help us hit our target of 2,500 Marketplace Investors by June 30!
Levi Strauss & Co. is expected to report its second quarter earnings Friday. The legendary company is facing a sagging market for its signature product: jeans. Denim sales have been dropping for years, especially among women.
Levi’s made its first women’s jeans more than 80 years ago. Since then, we’ve seen bellbottoms, acid-wash, skinny jeans, low-rise, high-rise, super-pricey designer jeans … the list goes on. But lately the innovation has slowed down, says Ilse Metchek, president of the California Fashion Association.
“There’s nothing new in the world of jean fashion,” she says. “There’s no reason for you to buy another pair of jeans.”
Levi’s is aiming to change that with a new collection of women’s jeans launched this week, promoted by the singer Alicia Keys. The line features new stretchier fabrics to compete with the “athleisure” trend (think yoga pants) that has cut into denim sales.
If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air. But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.
Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.
When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.