Visitors bureau in Ithaca wins at marketing
Earlier this week, the website for the visitors bureau in Ithaca, New York, a city currently buried under several feet of snow, knew enough was enough.
They put a picture of the beaches of the Florida Keys on their homepage with a line that read, “That’s it. We surrender. Winter, you win. Key West anyone?”.
The site’s back to normal now, but the bureau’s director said to the Ithaca Journal that it was a way to stay engaged with customers at a time when Upstate New York isn’t exactly top of mind.
Due to the cold weather http://t.co/ABNS4ERohz is now encouraging people to visit Key West instead. @VisitIthaca pic.twitter.com/IP15Za9gLV
— Brian Carberry (@CNNBrian) February 16, 2015
Stories You Might Like
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
