Clydesdales go missing from Budweiser’s holiday ads
Share Now on:
Budweiser has been using Clydesdales in its holiday advertisements since 1987. But this year the brewing company is saying goodbye to the horses and hello to Jay-Z.
With the help of Jay-Z, the brewing company hopes to appeal to untapped potential customers. According to the Wall Street Journal, 44 percent of 21 to 27-year-old beer drinkers have never tried Budweiser.
To add some context, Jay-Z has appeared in a few Budweiser advertisements in the past, like this one from 2012:
And in case you are a huge Budweiser Clydesdale fan, give thanks for the Internet. You can watch this Budweiser holiday commercial from the 1980s here:
Or the 2014 Super Bowl commercial here:
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.