It turns out that flirting makes you more loyal — at least in a business sense.
A professor at Harvard Business School found that exposure to a new brand actually made the customer more committed to their original favorite brand
For example, the researchers asked people who were die hard Coca-Cola drinkers to name some good qualities of Pepsi, and vice versa.
In both cases, doing so made the customers return more fiercely to their preferred soda pop.
Maybe just don’t try this on your spouse.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.