Velveeta cheese, a Kraft Foods product.
Velveeta cheese, a Kraft Foods product. - 
Listen To The Story
Marketplace

Don't look now people, but we're runnin' out of Velveeta. So says Kraft, pointing to high demand and a busy dip season. 

But... Really?

Venessa Wong for Bloomberg is on the story. She says that this isn't the first time scarcity has raised fear in the fans of foods.

"It's not unusual for us to hear about shortages around Super Bowl season. Last year for example there was "wingpocalypse," there weren't going to be enough chicken wings to fuel our Super Bowl parties. In 2009 grocers were worried they wouldn't have enough avocados for guacamole. But it ended up being totallyfine. I don't think Kraft is upset that everyone is considering going out and stocking up on Velveeta before it's too late."

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.

Follow Kai Ryssdal at @kairyssdal