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Velveeta cheese, a Kraft Foods product. - 

Don't look now people, but we're runnin' out of Velveeta. So says Kraft, pointing to high demand and a busy dip season. 

But... Really?

Venessa Wong for Bloomberg is on the story. She says that this isn't the first time scarcity has raised fear in the fans of foods.

"It's not unusual for us to hear about shortages around Super Bowl season. Last year for example there was "wingpocalypse," there weren't going to be enough chicken wings to fuel our Super Bowl parties. In 2009 grocers were worried they wouldn't have enough avocados for guacamole. But it ended up being totallyfine. I don't think Kraft is upset that everyone is considering going out and stocking up on Velveeta before it's too late."

Follow Kai Ryssdal at @kairyssdal