Kraft Heinz loses millions in “goodwill.” What does that mean?

Sabri Ben-Achour Aug 8, 2019
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Alex Wong/Getty Images

Kraft Heinz loses millions in “goodwill.” What does that mean?

Sabri Ben-Achour Aug 8, 2019
Alex Wong/Getty Images
HTML EMBED:
COPY

It was not a good day for Kraft Heinz, maker of Oscar Mayer hot dogs, Velveeta, and CoolWhip. Net sales in the past six months were down compared to the previous year. The company also noted that its brands were now worth less. And finally, the company said it had lost millions of dollars worth of “goodwill.”

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