![](https://www.marketplace.org/wp-content/uploads/2019/08/GettyImages-1084009674.jpg?w=720)
Kraft Heinz loses millions in “goodwill.” What does that mean?
Kraft Heinz loses millions in “goodwill.” What does that mean?
![](https://www.marketplace.org/wp-content/uploads/2019/08/GettyImages-1084009674.jpg?w=720)
It was not a good day for Kraft Heinz, maker of Oscar Mayer hot dogs, Velveeta, and CoolWhip. Net sales in the past six months were down compared to the previous year. The company also noted that its brands were now worth less. And finally, the company said it had lost millions of dollars worth of “goodwill.”
Click the audio player above to hear the full story.
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.