Kraft Heinz loses millions in “goodwill.” What does that mean?
Share Now on:
It was not a good day for Kraft Heinz, maker of Oscar Mayer hot dogs, Velveeta, and CoolWhip. Net sales in the past six months were down compared to the previous year. The company also noted that its brands were now worth less. And finally, the company said it had lost millions of dollars worth of “goodwill.”
Click the audio player above to hear the full story.
As a nonprofit news organization, our future depends on listeners like you who believe in the power of public service journalism.
Your investment in Marketplace helps us remain paywall-free and ensures everyone has access to trustworthy, unbiased news and information, regardless of their ability to pay.
Donate today — in any amount — to become a Marketplace Investor. Now more than ever, your commitment makes a difference.