Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace

The cost of living (in Shanghai)

Jul 17, 2019

Latest Episodes

Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Download
HTML Embed
HTML EMBED
Click to Copy
Make Me Smart with Kai and Molly
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy
Marketplace Morning Report
Download
HTML Embed
HTML EMBED
Click to Copy

Yahoo: New logo, same as the old?

Molly Wood Aug 8, 2013
Share Now on:
HTML EMBED:
COPY

Yahoo is introducing a new logo — only not right now. Each day for the next month, Yahoo will display one of the logos that didn’t make the cut. Then, on day 30, it’ll show us the new one that did. 

Confused? Well you’re not the only one, said Chuck Byers, a marketing professor at the University of Santa Clara. He said the 30-day lead up is designed to do one thing. “They’re trying to create buzz,” Byers said. He says Yahoo’s looking to make the unveiling of a new logo into a 30 day buzzfeed. But the problem with buzz, it can work against you, said Petrula Vrontikis, who teaches branding at the Art Center College of Design.

“It’s hard to understand as a viewer, what exactly you’re being invited to,” Vrontikis said. She says Yahoo isn’t asking users to vote? And what if lots of people like one of the 29 logos that got cut? Then what? But confusion has been a familiar theme at Yahoo as the company struggles to find an identity. New CEO Marissa Mayer has been trying to change that snapping up nearly a dozen start-ups. But collectively, they haven’t given a clear vision of Yahoo’s future. And, Vrontikis says the branding campaign is only drawing attention to the problem. “The cost may be they’re trivializing not only their own mark but the process of developing a brand,” Vrontikis said.

 

 

 

If you’re a member of your local public radio station, we thank you — because your support helps those stations keep programs like Marketplace on the air.  But for Marketplace to continue to grow, we need additional investment from those who care most about what we do: superfans like you.

Your donation — as little as $5 — helps us create more content that matters to you and your community, and to reach more people where they are – whether that’s radio, podcasts or online.

When you contribute directly to Marketplace, you become a partner in that mission: someone who understands that when we all get smarter, everybody wins.