Look past the headlines: Horse meat is cheaper, healthier
Share Now on:
A major scandal in Europe over horsemeat is having an unexpected consequence in Britain: A surge in sales of horseburgers.
The scandal is over the mis-labelling of ready-to-eat meals that were said to contain beef but were discovered to be mostly horsemeat. Tens of thousands of products have been removed from supermarket shelves, multi-million dollar lawsuits are looming and criminal prosecutions pending.
But one corner of the British food industry is benefiting from the crisis: Speciality meat suppliers are reporting a roaring trade in horse.
Julia Toomey of Kezie Foods in Scotland says she is selling more horseburgers than ever:
“Because of this scandal that’s broken out, people are quite curious to taste it. So sales have increased at least 100 percent in the last few weeks. People are wanting to try it.”
As in the U.S., there is still a powerful taboo in Britain about eating horse. But the scandal has cast an accidental light on the potential benefits: Horsemeat is said to be healthier than beef, with half the fat and more protein — and it’s up to five-times cheaper.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?