Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW

Netflix wades into kids’ shows

Nancy Marshall-Genzer Feb 12, 2013
HTML EMBED:
COPY

Netflix wades into kids’ shows

Nancy Marshall-Genzer Feb 12, 2013
HTML EMBED:
COPY

Netflix is teaming up with DreamWorks to create its first original cartoon series. The new Netflix cartoon will be based on the DreamWorks movie, Turbo, about a snail who becomes super fast through a freak accident, and dreams of becoming a race car driver.

Netflix spokesman Joris Evers says, with the Turbo series, Netflix is shifting more of its focus to kids.

“Last year alone our members streamed more than two billion hours of kids content,” says Evers.

Why is kids programming so attractive? It might have something to do with monster hits like Sponge Bob, which generates billions — making money on and off the screen.

Stuart Levine, TV and features editor at Variety, says a popular show can spawn its own product line.

“You know, the DVD’s and the toys and the pillows,” he explains,  “and that’s what makes it such a huge hit for both the network and the studio.”

Plus, Levine says, children’s shows don’t cost much to make, and a hit like Sponge Bob, can run forever.  

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.