Twitter to be “official narrator” of the Olympics
Everything in the world needs to be the official something of the Olympics. I remember years ago looking at a box of Pop Tarts and seeing that they were “The Official Toaster Pastry of the Olympics”. Somehow I doubted that Olympic athletes were wolfing down a ton of Pop Tarts.
Twitter will reportedly team up with NBC to be the Official Narrator of the upcoming games in London.
The Wall Street Journal reports that a deal will be announced as soon as today whereby Twitter employees will corral Olympic-related tweets from athletes, their families and fans, and NBC personalities into a single curated destination site where you can read commentary on what’s going on.
No money changing hands here, just everyone promoting each other. I’ll be watching to see how prominent the modern rhythmic gymnasts are featured.
Marketplace is on a mission.
We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.
Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?