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Final Note

Peet’s Coffee sold to German conglomerate

Tess Vigeland Jul 23, 2012
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It had been rumored that Starbucks was interested in buying Peet's. curiousyellow / Creative Commons
Final Note

Peet’s Coffee sold to German conglomerate

Tess Vigeland Jul 23, 2012
It had been rumored that Starbucks was interested in buying Peet's. curiousyellow / Creative Commons
HTML EMBED:
COPY

And this final note, a bit of buzz in the caffeinated world of upscale coffeehouses.

The Bay Area-based Peet’s Coffee and Tea has been sold. But if you think it’s about to get a familiar green Starbucks awning. it’s not.

A German luxury goods conglomerate bought Peets for $977 million, and it joins the high-end likes of Bally and shoemeister Jimmy Choo in the company’s portfolio. Peet’s headquarters will stay in Emeryville, Calif.

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