What have you always wondered about the economy? Tell Us

The appeal of picking the first option

Jeremy Hobson and Jeff Horwich Jul 11, 2012
HTML EMBED:
COPY

The appeal of picking the first option

Jeremy Hobson and Jeff Horwich Jul 11, 2012
HTML EMBED:
COPY

We live in a world full of options: 50 different kinds of cereal, hundreds of iPhone apps.

But a new study has found that people consistently choose the options that are thrown at us first.

Dana Carney did the study; she’s at the University of California Berkeley’s Haas School of Business. She’s here to talk with us for today’s Mid-day Extra.

She says that while it is unclear if this trend is recent or comes from deep-seated human needs going back centuries. But, it is something that both consumers and companies should be aware of.

Marketplace is on a mission.

We believe Main Street matters as much as Wall Street, economic news is made relevant and real through human stories, and a touch of humor helps enliven topics you might typically find…well, dull.

Through the signature style that only Marketplace can deliver, we’re on a mission to raise the economic intelligence of the country—but we don’t do it alone. We count on listeners and readers like you to keep this public service free and accessible to all. Will you become a partner in our mission today?

Your donation is critical to the future of public service journalism. Support our work today – for as little as $5 – and help us keep making people smarter.