Digital Disruptor

‘A Better Amercia’ and the importance of a good copy edit

Marketplace Contributor May 29, 2012

with mittMitt Romney probably didn’t intend for his new campaign iPhone app “With Mitt” to go viral. Thanks to a typo, it just might.

The app lets you snap a photo with your phone, choose from a collection of promotional campaign messages to add on top of your image, and then share it with your friends on social media (check out mine to the right). It’s a pretty innovative idea as far as digital campaigning goes. That is, unless your developers forget to give it a copy edit! (I’ll admit, at first glance, “Amercia” does look a lot like “America.”)

As someone who’s submitted an iPhone app to Apple before, let me remind you that it usually takes Apple about a week or two to approve an upgrade to your app. That includes code updates to make a copy edit. I wonder if they’ll make an exception this time for the sake of “A Better Amercia.”


EDITOR’S NOTE: This news brief has been copy edited to correct grammatical errors. Oh the irony.

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