Mid-day Update

Summer blockbusters: Separating winners from losers

Jeremy Hobson and David Brancaccio May 21, 2012

It seems like we live in an age where, when big budget summer movies do well, they do really well; And when they crash and burn, well… Remember “John Carter?”

This past weekend, “Battleship” failed to meet expectations while” The Avengers” managed to keep raking in the cash.

But at a bare minimum, these two movies — and many other summer blockbusters over the years — share many of the same traits: big stars; big explosions. Why does one succeed when the other fails?

Here to talk with us in today’s Mid-day Extra is Gitesh Pandya, editor of BoxOfficeGuru.com.

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