YouTube video uploads grow rapidly

Bob Moon Jan 24, 2012

Kai Ryssdal: Listeners of a certain background might have heard the phrase “a New York minute” — how fast something can get done. Herewith, a suggestion for a new time-reference to add to the popular lexicon: How about ‘a YouTube second’?

The popular website for all things video has announced its latest figures for how much material is being uploaded. YouTube is now taking in one hour of video every second of the day.

A resounding success for its basic premise. But even with that, parent company Google is still struggling to make it pay. Here’s our senior business correspondent Bob Moon.

Bob Moon: Think of it this way: If you set out to watch every single video posted to YouTube just in the past week and a half, it would take you 100 years. You heard that right.

Matt McLernon is a spokesman for YouTube.

Matt McLernon: A century of video is uploaded every 10 days.

Pretty amazing for a website that was built on convincing people that they should post all those home videos of their singing dogs.

The reason for YouTube’s explosive growth is its move to add more professional content to the mix. Shows like Ellen Degeneres are posting clips all the time, up-to-the-minute.

Clip from “Ellen”: The president is giving his annual State of the Union Address, and I’m sure mostly he’s going to talk about politics. Boring!

The “Ellen” clips appear on a full-page channel listing, which can be sponsored by TV shows, movie companies, carmarkers. Ford is using its site to post self-help videos.

Ford video: Let’s talk about some common problems and how to solve them. Give these tips a try while you’re parked in your driveway.

And these days, YouTube’s McLernon says it’s not far-fetched to imagine someone watching while parked in their driveway.

McLernon: We’re seeing a lot of growth with YouTube on mobile. There’s so many different devices now, 350 million devices that you can see YouTube on.

Even though YouTube figures people watch four billion videos every day, it’s been introducing ads slowly to avoid a backlash from viewers. So far, it says it’s making money on just three billion videos a week, only a tiny fraction of its viewership.

I’m Bob Moon for Marketplace.

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