To some new local TV ads on the air in Davenport, Iowa that actor Will Ferrell wanted to do... for free.
They're for Old Milwaukee Beer. Ferrell called the company that makes the beer in September and asked if he could do the ads pro bono.
And Pabst, of course, said yes.
What remains unclear is why Ferrell chose Davenport -- because the beer is made in Wisconsin.
(Or why he chose Old Milwaukee, which online reviewers give a D+ for taste.)