A Minnesota colleague of mine, Cindy Ojczyk, sent me a tip on some bath tissue she'd spied that was labeled "100% Recyclable."

When I went to do a little homework, I found a good greenwashing blog post on the product already online identifying the same issue. I also found a reference to the "company" (Advantage Marketing, a redistribution network) on the site of Conservatree, a former-paper-products-distribution-company-turned-nonprofit. I haven't heard of them, but their site looks believable - can anyone confirm they are as good as they sound?

For what it's worth, they list Advantage Renature as having 20% post-consumer recycled content. Could be worse.

The remaining question: why in the world would you market your bath tissue as recyclable?

“I think the best compliment I can give is not to say how much your programs have taught me (a ton), but how much Marketplace has motivated me to go out and teach myself.” – Michael in Arlington, VA

As a nonprofit news organization, what matters to us is the same thing that matters to you: being a source for trustworthy, independent news that makes people smarter about business and the economy. So if Marketplace has helped you understand the economy better, make more informed financial decisions or just encouraged you to think differently, we’re asking you to give a little something back.

Become a Marketplace Investor today – in whatever amount is right for you – and keep public service journalism strong. We’re grateful for your support.