Twitter introduces their own url shortener

John Moe Jun 9, 2010

You only have 140 characters to use in a tweet and you don’t want to blow that on a lengthy url of some site you want to tell people about. So a lot of Twitterers use sites like or where you can make shorter links that redirect to that site. Yesterday, Twitter announced it’s own url shortener that will automatically condense your url within the tweet so you have more of the 140 to play with and you don’t have to go to a different site to get the shorter version. This keeps more visitors at Twitter and lets them analyze which sites their users are posting most, data mine that, learn it, maybe advertise with it. Unless I’m missing something, it completely dooms

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.