Marketplace has a new podcast for kids, "Million Bazillion!" EPISODE OUT NOW
Codebreaker

Twitter introduces their own url shortener

John Moe Jun 9, 2010

You only have 140 characters to use in a tweet and you don’t want to blow that on a lengthy url of some site you want to tell people about. So a lot of Twitterers use sites like bit.ly or tinyurl.com where you can make shorter links that redirect to that site. Yesterday, Twitter announced it’s own url shortener that will automatically condense your url within the tweet so you have more of the 140 to play with and you don’t have to go to a different site to get the shorter version. This keeps more visitors at Twitter and lets them analyze which sites their users are posting most, data mine that, learn it, maybe advertise with it. Unless I’m missing something, it completely dooms bit.ly.

We’re here to help you navigate this changed world and economy.

Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.

In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.

Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.