Apple takes a byte out of Amazon's margins

Amazon is already reacting to the creation of Apple's new streaming TV service and set-top box.

The Seattle based online retailer sells streaming TV shows too.  Yesterday those shows cost just about 2 bucks to download. That's twice the price of Apple's streaming TV offerings. So today Amazon enacted a price cut. You can stream the boob tube to you computer for just 99 cents a program. Even though amazon will be taking a loss.

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