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What's an ugly photo worth?
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Kai Ryssdal: Today the U.S. Food and Drug Administration went well beyond smoking may be hazardous to your health and went straight to pictures of dead people. After years of increasing taxes and a declining smoking rate, health officials are trying to put the final nail in the coffin.
Marketplace's Jeff Horwich reports.
Jeff Horwich: Health advocates admit: We've come a long way. Fifty years ago, almost half of Americans smoked. A few years back, that number hit one in five, and stopped, says Health and Human Services Deputy Secretary Bill Corr.
Bill Corr: Despite the many health risks that are now well known, youth and adult smoking rates that had been dropping have stalled.
Two years ago Congress gave the FDA broad powers to regulate tobacco. Surgeon General Regina Benjamin says these new full-color images are an attempt to get through to the 46 million Americans who still smoke.
Regina Benjamin: We can get everyone to stop smoking, and that's what these graphic warnings are aimed to do.
When the images appear next year, the U.S. will fall into line with 41 other countries and World Health Organization guidelines. Dr. Adriana Blanco of the WHO says images are proven more likely than text to nudge people into quitting -- partly by grossing out your friends and family.
Adriana Blanco: Beyond the effect it can have on the smoker himself, they also can impact the people around. For young people probably what impacts most is the lack of the fancy package.
But are the images gross enough? You can see the U.S. ones [above -- in the orange slideshow link above the picture]. Other countries go farther. In Singapore and Australia, warnings on cigarette packs and anti-smoking TV ads give an up-close look at a mouth grotesquely disfigured by cancer.
TV ad: Smoking causes oral cancer. If it didn't, I woudn't be needing chemotherapy.
Unlike the text warnings, which stayed unchanged, the FDA says it will use its new authority to ratchet up the images, as needed. If you're not grossed out yet, hang in there.
I'm Jeff Horwich for Marketplace.
They could have at least used an actual autopsy photo instead of some guy photoshopped.
I applaud the efforts of "Uncle-Fed" though. It will probably have a positive impact on the image overconcious youth. The rest of us hardheads will probably think of them like trading cards: "What you got today?", autopsy-guy.
"How 'bout you?" I got baby-momma.
Cigarette cases will be in vogue once again; no wait, kids don't need another fashion accessory!!
I don't think that smoking could possibly be concidered glamorous anymore, or that anyone is mis-informed about the health risks. These pictures look like a way to sell more colored ink.
If you're addicted, you don't care about the negative concequences.
As an asthma sufferer who has never smoked, I get angry when people complain about regulations saying that government is reducing freedom. Why does the freedom of the smoker trump my freedom to eat out or walk down the street without being exposed to a carcinogenic asthma trigger? If a person wants to choose to smoke, fine. But why can't I choose not to "smoke" that second hand stuff they blow in my direction.
As someone who has repeatedly made the decision to continue smoking I have to wonder how many people will join me in simply using a reusable plastic case to carry my cigarettes in. I understand why they're pushing harder for people to quit smoking, but I really wish more people would understand that many of us smokers have made the conscious decision to continue smoking.
Remember quitting smoking really doesn't work unless the smoker makes the decision to quit. If it's shoved down our throats we're bound to start again, and sooner rather than later.
These new tobacco labels are rediculous.They won't stop people from smoking. Second the governments (state and Federal) don't want people to stop smoking they want tax money to blow.
If these people stopped trying to dictate out live in what was (years ago) a free country.
Let people be responsible for there own lives. The dangers of tobacco have been know since 1604. King James and "the Counterblast to Tobacco.
