A planemaker by any other name ...

European airplane maker Airbus plans to build its first U.S. assembly plant in Alabama. What does this mean for rival Boeing?

This final note to observe a long-overdue bit of corporate rebranding.

First, do you know what EADS stands for?

No? Even though you've probably flown on their planes.

The European Aeronautic Defense and Space Company makes Airbuses.

Executives have now apparently recognized the ungainlyness of that name and have renamed themselves simply: Airbus.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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