Super Bowl advertisers will be targeting the 40-percent female audience this Sunday. Andrea Gardner reports the move comes as the entertainment writers' strike has shut down a lot of female-oriented programming.
Professional sports is a cut-throat business. So it's not unusual for one team to poach top talent from a rival. What you don't see everyday is an owner trying to recruit a rival fan. Jeff Tyler reports.
The NBA is going to allow its teams to sell their own digital rights. To explain what that will mean to professional basketball fans, we invited in business-of-sports commentator Ed Derse. He talks with host Tess Vigeland.
If you watched the big college football game between LSU and Ohio State this week, you probably noticed an Allstate logo at some point. Scott Jagow talks to sports commentator Diana Nyad about whether its presence was welcome.
If you follow college football, you've noticed an explosion of bowl games -- some featuring teams with losing records. Our business-of-sports analyst Diana Nyad has been keeping track and shared her thoughts with Kai Ryssdal.