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'Bigger Than the Game': Sports and marketing
Aug 17, 2010
Kai Ryssdal speaks to Michael Weinreb, author of "Bigger Than the Game," which looks at how the 1980s was a turning point for marketing and sports.
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Tiger Woods may be losing his mojo
Aug 10, 2010
The PGA championship starts Thursday, and for the first time in years, Tiger Woods is struggling with his game.
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Software protects college athletes from online no-nos
Aug 9, 2010
For a young athlete, a mistake made on the Internet can last a lifetime. So one software company has gone the distance to monitor their social media for career-harming posts.
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Unconventional marketing strategies for the X Games crowd
Jul 29, 2010
Kai Ryssdal speaks with SportsBusiness Journal's Tripp Mickle about Gatorade's unconventional marketing strategy at the X Games to capture an unconventional crowd.
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Creative accounting helps sports teams stay in salary game
Jul 26, 2010
High salaries help teams bring in the big players. But some wonder whether it's necessary to go overboard. Fortune Magazine's Allan Sloan explores player pay.
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The Most Marketable Player in Baseball
Jul 20, 2010
Advertisers love Derek Jeter. According to a survey by SportsBusinessDaily...
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Golden State sold for record amount
Jul 15, 2010
The Golden State Warriors basketball team was sold today for $450 million, which makes it the highest price ever paid for an NBA team....
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Michigan's Big House
Jul 14, 2010
The University of Michigan has football bragging rights even before the season begins. The school announced today that at the start of football...
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The Booming Business of Anti-LeBron T-shirts
Jul 14, 2010
There have been many statements made and shot down about how the economy of Cleveland will suffer because of LeBron James' departure to South Beach...
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Steinbrenner's legacy in sports business
Jul 13, 2010
Marketplace's Jeremy Hobson takes a look at the impact that George Steinbrenner had on the business of baseball.
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Recent comments on our stories..
Three life rules from Donald Rumsfeld
Journalism: Practiced. Excellent interview. Thank you.
Annapolis57 | May 17, 2013 Three life rules from Donald Rumsfeld
Donald Rumsfeld's interview on Marketplace today was absolutely unbelievable. Really. Is one of his rules not to believe your own spin? I...
jgrothues | May 16, 2013 Three life rules from Donald Rumsfeld
Ryssdal's interview with Rumsfeld was breathtakingly inappropriate. "Marketplace?" If Ryssdal wants to promote his obvious biases...
rcd43 | May 16, 2013 How World Finance makes a killing lending on the installment (loan) plan
There is something fundamentally wrong with predatory lending businesses, whether they are pay day loans or installment contracts. The business...
entropyman | May 15, 2013
