Marketplace Morning Report for Wednesday May 7, 2014
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More and more Americans are withdrawing money from their retirement accounts, despite the high tax penalties. Have retirement accounts become the ATM that people's homes were in the run-up to the housing crisis? Plus, there's a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. But, now the technology exists to measure seven days out. The question for networks: Is viewership being under-represented right now when they strike deals with advertisers?
Posted In: Retirement, 401k
In 2012, one out of five employees took loans out against their 401k plan.
Posted In: DVR, TiVo, nielsen
They don’t pay for your eyeballs if you watch Scandal on Day Four.