0521 avengers
Actors Tom Hiddleston and Clark Gregg ring the opening bell at The New York Stock Exchange as part of a celebration of the release of Marvel Studios 'Marvel's The Avengers' on May 1, 2012 in New York City. - 

It seems like we live in an age where, when big budget summer movies do well, they do really well; And when they crash and burn, well... Remember "John Carter?"

This past weekend, "Battleship" failed to meet expectations while" The Avengers" managed to keep raking in the cash.

But at a bare minimum, these two movies -- and many other summer blockbusters over the years -- share many of the same traits: big stars; big explosions. Why does one succeed when the other fails?

Here to talk with us in today's Mid-day Extra is Gitesh Pandya, editor of BoxOfficeGuru.com.

Follow Jeremy Hobson at @jeremyhobson