Amazon, Netflix and Starbucks joined a public statement, but Coca-Cola, Walmart and others did not.
It's making a bet that people will want to bank where they already get their groceries, pet care and prescriptions.
Can the mega-retailer compete with specialty stores in the nearly $100 billion pet sector?
And they can't rely on their usual algorithms to decide what to stock up on.
The wildly popular video-sharing app may be the beginning of a new era in Chinese tech.
But customer loyalty and just pure laziness might get in the way.
The company's second quarter earnings show a big jump in e-commerce sales.