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Stories Tagged as
Viral marketing
The real life crusade of a Twitter book hustler
by Donna Tam
Mar 14, 2016
Up-and-comer writer Shea Serrano was just hoping someone would buy his $12 rap book. What he got was a spot on the New York Times’ best-sellers list and a social media marketing machine that can help other writers sell books.
Abrams Books
Screen Wars
L.A.'s the place for YouTube stars seeking wider fame
by Queena Kim
Nov 19, 2014
YouTubers flock to Los Angeles, and an entertainment industry that caters to them.
Women’s empowerment gets a corporate boost
by Ashley Milne-Tyte
Jul 23, 2014
Marketers are pushing female strength to capitalize on a national movement.
By The Numbers
How not to get hit by a train
by Daryl Paranada
Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
By The Numbers
The number mental health advocates want you to talk about
by Gigi Douban
May 6, 2013
The folks at Mental Health America are encouraging people to complete a three-minute online screening as part of Mental Health Month.
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The risks of making online ads
by Mark Garrison
May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Indebted students see their face as their fortune
by Stephen Beard
Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.
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