Stories Tagged as
Viral marketing
TikTok helps songs go viral, but does it make them hits?
Feb 12, 2020
Billboard doesn't track plays on TikTok, but viral memes can help drive listens on other platforms.
The real life crusade of a Twitter book hustler
by
Donna Tam
Mar 14, 2016
Up-and-comer writer Shea Serrano was just hoping someone would buy his $12 rap book. What he got was a spot on the New York Times’ best-sellers list and a social media marketing machine that can help other writers sell books.
Abrams Books
L.A.'s the place for YouTube stars seeking wider fame
by
Queena Kim
Nov 19, 2014
YouTubers flock to Los Angeles, and an entertainment industry that caters to them.
Women’s empowerment gets a corporate boost
Jul 23, 2014
Marketers are pushing female strength to capitalize on a national movement.
How not to get hit by a train
Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Dove's viral video hit becomes most watched ad -- ever
by
Kim Bui
May 20, 2013
Dove says the video has been watched over 114 million times.
The number mental health advocates want you to talk about
by
Gigi Douban
May 6, 2013
The folks at Mental Health America are encouraging people to complete a three-minute online screening as part of Mental Health Month.
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Spanish ad has a secret message only kids can see (video)
May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.
The risks of making online ads
May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?
Indebted students see their face as their fortune
Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.