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How does a water bottle go viral — and stay viral?
Stanley, the popular drinkware brand, has transitioned from venerable camping staple to TikTok sensation.
Liquid Death is an “entertainment machine” with a water brand attached
“We think about our marketing team more like 'Saturday Night Live,'” says Mike Cessario, the beverage startup’s co-founder and CEO.
How companies create and take advantage of viral TikTok trends
Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
TikTok helps songs go viral, but does it make them hits?
Billboard doesn't track plays on TikTok, but viral memes can help drive listens on other platforms.
The real life crusade of a Twitter book hustler
Up-and-comer writer Shea Serrano was just hoping someone would buy his $12 rap book. What he got was a spot on the New York Times’ best-sellers list and a social media marketing machine that can help other writers sell books.
L.A.'s the place for YouTube stars seeking wider fame
YouTubers flock to Los Angeles, and an entertainment industry that caters to them.
Women’s empowerment gets a corporate boost
Marketers are pushing female strength to capitalize on a national movement.
How not to get hit by a train
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?
Dove's viral video hit becomes most watched ad -- ever
Dove says the video has been watched over 114 million times.
The number mental health advocates want you to talk about
The folks at Mental Health America are encouraging people to complete a three-minute online screening as part of Mental Health Month.