Companies pay influencers to use their products on TikTok, hoping that the videos will go viral and drive purchases.
Billboard doesn't track plays on TikTok, but viral memes can help drive listens on other platforms.
Up-and-comer writer Shea Serrano was just hoping someone would buy his $12 rap book. What he got was a spot on the New York Times’ best-sellers list and a social media marketing machine that can help other writers sell books.
The folks at Mental Health America are encouraging people to complete a three-minute online screening as part of Mental Health Month.