TikTok helps songs go viral, but does it make them hits?

Feb 12, 2020
Billboard doesn't track plays on TikTok, but viral memes can help drive listens on other platforms.

The real life crusade of a Twitter book hustler

Mar 14, 2016
Up-and-comer writer Shea Serrano was just hoping someone would buy his $12 rap book. What he got was a spot on the New York Times’ best-sellers list and a social media marketing machine that can help other writers sell books.
Abrams Books

L.A.'s the place for YouTube stars seeking wider fame

Nov 19, 2014
YouTubers flock to Los Angeles, and an entertainment industry that caters to them.

Women’s empowerment gets a corporate boost

Jul 23, 2014
Marketers are pushing female strength to capitalize on a national movement.

How not to get hit by a train

Jun 25, 2013
A public service ad campaign promoting train safety has gone viral, but does funding a questionable PSA dilute your message?

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Spanish ad has a secret message only kids can see (video)

May 6, 2013
Technology in an advertisement for a Spanish organization let's adults and kids see different messages at the same time.

The risks of making online ads

May 2, 2013
GM and Mountain Dew have pulled ads perceived to be racist. Were the ads the result of pressure to make a big viral splash, or of weak vetting for digital ads?

Indebted students see their face as their fortune

Mar 29, 2012
Two British students have found a novel way to pay off their student debt: offering their faces for corporate advertising on the Internet.