Stories Tagged as
Sports
The Rocket returns
Jun 21, 2006
Roger Clemens is expected to return to the Houston Astros pitching rotation Thursday after coming out of retirement. But at 43, is he worth his $12 million contract for half a season? Ethan Lindsey reports.
Brazilian soccer sells
Jun 13, 2006
Six-time champion Brazil makes its debut in the 2006 World Cup today and the nation is using its prowess on the soccer field to promote trade. Paulo Prada reports from Rio de Janeiro.
Backing team Mexico
by
Nate DiMeo
Jun 12, 2006
Many Americans are almost defiantly indifferent to the World Cup, leaving companies to aim their soccer marketing at fans of non-US teams. No. 1 on the list: Mexico. Nate DiMeo has the story.
Nike looks for a new pitch
Jun 9, 2006
The World Cup kicks off today in Germany. Adidas has traditionally dominated the soccer arena. But as Marketplace's Tess Vigeland reports, Nike is making a bigger push than ever to win over the sport's fans.
World Cup ads
Jun 9, 2006
The World Cup kicks off today in Germany. Soccer's quadrennial world championship tournament is an advertising bonanza in most countries. With one notable exception. Curt Nickisch tells us why.
US soccer headed to new heights?
Jun 8, 2006
Business of sports expert David Carter and host Mark Austin Thomas discuss how the World Cup soccer tournament could spark greater interest in US professional soccer.
World Cup mania
by
Scott Jagow
Jun 2, 2006
Business of sports commentator Diana Nyad talks to host Scott Jagow about advertisers and the world's biggest sporting event.
For public good, not for profit.
Losing to win. . . sort of
May 29, 2006
The Florida Marlins have one of the worst records in baseball this season. But losing might actually be a winning business strategy for the Marlins management. Ethan Lindsey explains.
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Women's sports still struggling
May 18, 2006
As the WNBA prepares to kick off its 10th season this weekend, business of sports expert David Carter talks to host Mark Austin Thomas about the challenges faced by women's professional sports leagues.
Hockey's big comeback
by
Scott Jagow
May 5, 2006
Business of sports commentator Diana Nyad talks to host Scott Jagow about the resurgence of NHL hockey following a bitter lockout.