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Nike's new ad celebrates the Women's World Cup. Don't tell Adidas.

Jun 3, 2019
The German company is the tournament's official sponsor. The U.S. company isn't.

Rejuvenated Tiger Woods makes the golf economy hum

Apr 3, 2018
After a string of well-publicized personal struggles including infidelity, DUI, addiction and rehab, not to mention four back surgeries in three years, Tiger Woods is back and playing pretty well. And when Tiger Woods is good, things are good in golf. TV ratings pick up, sponsors get happy and it all adds up to a […]

Music festivals win big for fans, organizers, sponsors

Jun 2, 2016
With 800+ festivals per year, their popularity is growing — as are profits.
Festival-goers at the 2016 Coachella Valley Music & Arts Festival.
David McNew/Getty Images for Coachella

Sponsors give FIFA a red card

Oct 8, 2015
FIFA head Seth Blatter is suspended, as advertisers threaten to bolt the sport.