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The cast poses onstage during opening night of Nickelodeon's "SpongeBob SquarePants: The Broadway Musical" at Palace Theatre on December 4, 2017 in New York City. 
Jenny Anderson/Getty Images for Nickelodeon

SpongeBob’s Broadway musical hits the right notes

Dec 25, 2017
Over the last 18 years, SpongeBob SquarePants and his friends in the underwater town of Bikini Bottom have been a pop culture juggernaut — a long-running TV show, a movie franchise, tons of tie-ins. And now SpongeBob is making his mark on the Broadway stage.  Click the audio player above to hear the full story. 

Is SpongeBob SquarePants losing popularity?

May 3, 2012
The cartoon character is a huge cash cow for Nickelodeon, but are there signs that SpongeBob is falling out of favor with kids?

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