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The big business of wacky holidays

Sep 4, 2023
Holidays, even made-up ones, can be powerful marketing tools.
Volkswagen's Cameron Batten and Marlo Anderson, the founder of National Day Calendar, onstage at a reveal of National Volkswagen Bus Day on June 02, 2023 in Huntington Beach, California.
Joe Scarnici/Getty Images for Volkswagen of America

Lowe's to test mini Petcos in stores

Jan 27, 2022
E-commerce is driving the stores-within-stores trend.
Lowe's will try incorporating miniature Petcos into some locations, following a trend of similar retail partnerships.
Bruce Bennett/ Getty Images