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Private labels

Target seeks grocery lift from private-label foods

by Annie Baxter
Aug 16, 2016
Target wants its in-house food brands to boost its grocery business.
Target culinary development scientist Catherine Potter experiments with a recipe that will go on the back of a package of meatballs under the store’s Simply Balanced brand. Target has been investing more energy in its in-house brands as it seeks to boost grocery sales.
Jeff Thompson/Marketplace
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