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The colorful history — and precarious future — of rainbow washing

Jun 28, 2021
What started as niche marketing by a handful of companies has turned into a rainbow-ified corporate logo competition.
A handful of companies started advertising to queer markets in the 1980s and '90s. Several decades later, hundreds redesign their logos and sell rainbow merchandise for the month of June.
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"Rainbow washing" during Pride hurts both brands and consumers

Simply attaching your brand to a rainbow flag but failing to take further action can have unintended negative results.
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