🖤 Donations of all sizes power our public service journalism Give Now

After the podcast industry boom and bust, what's next?

Dec 6, 2023
"All of these companies, new and old, public radio and private, threw a bunch of money into podcast departments. And I think they quickly learned that the economics of this high-quality journalism is complicated," said Micah Loewinger of "On the Media."
Barriers to entry are low in the podcasting world, but turning a profit is a different story.
Jason Davis/Getty Images

Spotify aims to rule all audio

Feb 6, 2019
Spotify, the pioneering music streaming service, is entering the world of podcasts by acquiring two big players: Gimlet and Anchor. The Swedish company is aiming to be the No. 1 audio platform with these acquisitions. But there are risks. Click the audio player above to hear the full story.
JONATHAN NACKSTRAND/AFP/Getty Images

Reddit co-founder Alexis Ohanian on today's entrepreneurs

Dec 4, 2018
There's "more of a wokeness to these founders," he says.
"I think that now is a better time than it's ever been if you have a hobby, if you have a passion, and you're building a following on Instagram ... to potentially turn into something that could be a real business," Alexis Ohanian says.
Peter Balonon-Rosen/Marketplace

Does the world need more podcasts?

May 25, 2016
Producer Jenna Weiss Berman bets "yes."
Jenna Weiss Berman (center) accepts the Grand Award for Podcast with Liz Watson and Eleanor Kagan onstage during the 41st Annual Gracie Awards on May 24, 2016 in Beverly Hills, California.
Tommaso Boddi/Getty Images for Alliance for Women in Media

Inside the weird world of podcast advertising

May 1, 2015
We listened to all of the top 100 podcasts. Here's what we found.

Businesses tap podcasts to hone their brands

Apr 9, 2015
Businesses use podcasts to explore the culture around a product, not just sell it.

Podcasting's audience (and its profits) are growing

Nov 6, 2014
A podcast network in California is doing extremely well thanks to advertisers.

For public good, not for profit.

Kevin Smith: A new kind of digital media mogul

Jul 27, 2012
Filmmaker Kevin Smith discusses his new Hulu podcast, "Spoilers," and how he found success in his new career of podcasting online.

Comedian Marc Maron on the Limbaugh controversy

Mar 5, 2012
The comedian on Rush Limbaugh losing his Pro Flowers sponsorship and the effect on free speech that sponsors may wield.