Sponsors-only zone at London Olympic zone irks some

Jul 27, 2012
Only sponsoring companies may advertise within 1 kilometer of London’s Olympic Park. Strict policing of the restriction is angering some local firms.

Mobile technology big at the London Olympics

Jul 26, 2012
The Olympic Games get under way tomorrow. There's a big technology and social media push this year.
In this photo illustration, The North Greenwich Arena is seen on an iPhone's Google maps ahead of the London Olympic Games at the North Greenwich Arena on July 25, 2012 in London, England.
Mike Hewitt/Getty Images

Does hosting the Olympics ever pay off?

Jul 25, 2012
Olympic host cities get a huge windfall of tax revenues and tourist dollars, right? Freakonomics looks at the effect the games really have on a host city.

Runner Nick Symmonds on the business of being an Olympian

Jul 25, 2012
Long-distance runner Nick Symmonds talks about why he thinks the Olympics sponsorship model is flawed.

Presidential campaigns see Olympics as fertile ground for ads

Jul 24, 2012
But is there a risk negative ads will turn off viewers?

Brits worry if cost of Olympics is worth it

Jul 24, 2012
The 2012 Olympic Games begin in London on Friday, but already a venerable Olympic sport is well underway: The Brits are arguing about the costs and benefits of an event which has so far set them back at least $15 billion.

Will the Olympics pay off for Britain?

Jul 23, 2012
The London Olympics will put Britain's capital in the spotlight, but some wonder how much of a payoff the Games bring in the long-term.

For public good, not for profit.

Big competition for small businesses around Olympic Park

Jul 20, 2012
When the Olympics start next week in London, there will be, of course, winners and losers among the athletes. There will also be, outside Olympic Park in the East End of London, no small competition among businesses.

Marketing Olympians

Jul 20, 2012
There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.
United States' Nastia Liukin, here at the 2008 Olympic Games in Beijing, is one of the lucky athletes to have about nine sponsors over the last four years, a rare feat.

Olympian priorities: Gold or green?

Jul 20, 2012
Thirty-five-year-old Olympic high jumper Jamie Nieto talks about struggling in the pursuit of gold.
Jamie Nieto competes in the men's high jump final during the 2012 U.S. Olympic Track & Field Team Trials in Eugene, Ore.
Andy Lyons/Getty Images