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Inside an infamous company’s risky marketing strategy

Feb 4, 2016
Jägermeister wants to broaden its appeal beyond shot-drinking bros
The drink best known for drunk college bros is trying to create a new image while maintaining the Jägerbomb spirit. 
lincolnblues/Flickr

The Flora Bama bar does business on the state line

Sep 11, 2015
Walking from Alabama to Florida was convenient way to buy liquor in 1964.

Cheap produce and $60,000 bottles of cognac

Sep 10, 2014
Gifting legitimate alcohol is serious business in Chinese culture.

There are communities where Prohibition still exists, and it's costing them

Dec 5, 2013
More dry counties have been phasing out Prohibition-era laws, in part to attract more businesses.

Homegrown alcohol industry a bright spot for Ohio

Feb 7, 2012
Liquor sales have risen even as the state's economy has slumped. In turn, Ohio is embracing its homegrown booze industry.

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