Millennials like greeting cards. But Hallmark? Not so much.

Feb 14, 2020
The paper greeting card giant is facing stiff competition from new entrants that cater to millennials.
Farjana K. Godhuly/AFP via Getty Images
Danielle Panabaker plays Joy Holbrook in "Christmas Joy," a 2018 original Hallmark movie.
Eike Schroter/Copyright 2018 Crown Media United States LLC

Let's do the numbers on Hallmark's Christmas movie empire

Dec 27, 2017
Before there was Neflix's "A Christmas Prince," there was Hallmark.
Move over "A Christmas Prince," there is a new prince in town. This weekend, Hallmark will air one of its 2017 holiday movies: "Royal New Year's Eve." 
Courtesy of Hallmark Channel

Hallmark ads get edgier and more digital

Nov 17, 2015
The maker of Keepsake ornaments is trying a new strategy to reach harried moms.

The rise of niche streaming services

Jul 10, 2015
There's a service for every taste, and traditional TV is feeling the heat.

Does anyone send greeting cards anymore?

Jul 10, 2013
The greeting card company’s founding family is trying to take American Greetings private. It’s been hit by e-cards, like most paper products companies.