Millennials like greeting cards. But Hallmark? Not so much.

Feb 14, 2020
The paper greeting card giant is facing stiff competition from new entrants that cater to millennials.
Farjana K. Godhuly/AFP via Getty Images
Danielle Panabaker plays Joy Holbrook in "Christmas Joy," a 2018 original Hallmark movie.
Eike Schroter/Copyright 2018 Crown Media United States LLC

Hallmark ads get edgier and more digital

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The maker of Keepsake ornaments is trying a new strategy to reach harried moms.

The rise of niche streaming services

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There's a service for every taste, and traditional TV is feeling the heat.

Does anyone send greeting cards anymore?

Jul 10, 2013
The greeting card company’s founding family is trying to take American Greetings private. It’s been hit by e-cards, like most paper products companies.