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An argument for new metrics for success in a new and more ethical capitalism

Jun 2, 2021
SoulBranding founder Elsie Maio argues companies must measure effects on "the tangible well-being of humans ... of our planet."
"There are promises and there's a flood of purposeful branding campaigns out there. What are we measuring against? What is the impact? What's the change in focus?" Elsie Maio asks.
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