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“Unhappy hour”: Pubs in the United Kingdom introduce surge pricing

Nov 23, 2023
The cost of a pint of beer is going to go up at busier times in hundreds of pubs owned by the Stonegate Group.
The Stonegate Group, owner of the U.K. bar chain Slug & Lettuce, has implemented dynamic pricing — allowing them to charge more at peak times and offer discounts during quieter moments.
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The brave new world of dynamic pricing

Dec 19, 2012
Online retailers are changing their prices multiple times a day, raising prices when they can, lowering them when they must. Want a better deal? Wait 10 minutes.
Sean Gallup/Getty Images