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Starbucks is winning afternoon customers with cold brew

Jan 29, 2020
It's typically a sleepy time of day for restaurants but snacking is on the rise.
Offering something customers typically don't want in the morning hours, like iced coffee, is one way to draw in customers.
Courtesy of Starbucks

Cold brew coffee is straight hotness right now

Jan 23, 2019
Across the United States, more people are getting their caffeine drinks ice-cold instead of steaming-hot.
Cold brew sales surged more than 500% from 2011 to 2016, according to the National Coffee Association.
Renata Sago/Marketplace