That dog you love so much on Instagram? His owner is probably making thousands of dollars a post

Nov 22, 2018
Pet owners flocked to the second annual PetCon to learn how to turn their pets into social media stars.
A dog poses for a portrait at the 2018 PetCon held at the Javits Center in New York City. 

 
Jana Kasperkevic for Marketplace

Tronc reportedly buying Us Weekly despite falling celeb magazine sales

Mar 8, 2017
The publisher of the Los Angeles Times and Chicago Tribune apparently wants a piece of the celebrity magazine industry. Tronc, formerly Tribune Publishing, is reportedly in talks to buy Us Weekly.  The New York Post is putting the price somewhere…

Is that an #Ad? Or does she just really love her mattress?

Feb 2, 2017
Katie Notopoulos investigates celebrity social media for improperly labeled ads.
The Instagram post that prompted Buzzfeed's first "Is this an ad?" column.

 
@MindyKaling/Instagram

Don't call Wolfgang Puck a celebrity chef

Dec 17, 2015
Wolfgang Puck tells the unlikely story of how he built a culinary empire.

Oscars 2015: The business behind the glitz and glamour

Nov 20, 2015
The newly-launched podcast 'The Awards Show Show' talks about the mayhem that ensues during Oscars season.

From NFL to TV, Gifford's career mirrors football's rise

Aug 10, 2015
The New York Giants halfback became a star and took the pro game along with him.

Tom Cruise embarks on another "Mission: Impossible"

Jul 29, 2015
Is the actor still bankable in the fifth round of the franchise?

You’ve got questions. We help you answer them.

Support nonprofit, independent journalism that makes you smarter.

Amy Winehouse's complicated story

Jul 10, 2015
Asif Kapadia was determined to paint a human portrait in his documentary.

'We Are the World' turns 30

Jan 28, 2015
Grammy winner helped pave way for all-star recordings, concerts that benefit charity.

What is 4chan?

Sep 2, 2014
4chan is an anarchic website where anonymity plays out in several directions.