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Brand promise

Fewer Americans want brands to take a stand on controversial issues

by Kristin Schwab
Oct 10, 2023
A recent Bentley-Gallup survey says 41% of Americans think businesses should take a public stance on current events. That’s down from 48% just a year ago. What happened?
Maybe we don’t care what our toothpaste says about us. But we do care about what our shoes say as we walk through the world in them. Above, a 2018 Nike advertisement featuring quarterback Colin Kaepernick.
Angela Weiss/AFP via Getty Images
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Makin' Money

Help us tell the story: What's your brand promise?

by Tess Vigeland
Jun 17, 2011
Read an article this week talking about how it's more important than ever to know what your "brand promise" is. It's the kind of phrase I can't ...
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