Makin' Money

Help us tell the story: What’s your brand promise?

Tess Vigeland Jun 17, 2011

Read an article this week talking about how it’s more important than ever to know what your “brand promise” is.

It’s the kind of phrase I can’t stand. I’m not a brand. I’m a person. And apparently I’m seriously old-fashioned when I say things like that.

Anyway, I brought it up again during our call-in segment with Liz Weston, who really is a brand unto herself. You can hear her thoughts this weekend.

In the meantime, I want to know what your “brand promise” is. And if you want help developing one, tell us. We’re bringing in an expert and will pick from among your answers/requests to be on air with said expert. You might even win a Piggy Award.

Leave your comments here or on our Facebook page.

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